CASE STUDY: New Brand Design for LoveByrds Catering

When Tunisia Byrd first contacted me about this project, she had just started her catering business on the side. LoveByrds Catering offers entrees and confections for clients ranging from large party events to intimate dinners between family and friends.  As a busy, married mom of four, she was determined to make this business work and bring in additional income for the family. I was excited to help!

Although she already had business coming in, Tunisia felt knew that brand collateral would not only reflect her professionalism, but would help get her foot in the door at many events. Unfortunately, she had never had any branding done. That’s where I came in and the process of styling her brand began.

INSPIRATION

We started by pulling inspiration from different pictures on Pinterest that matched the tone behind her brand.

The sophisticated gold coupled with a chic black was the perfect portrayal of Tunisia’s warm yet classic style. She loved it!

THE LOGO

Naturally, I had to made sure to submit an option with a little bird worked into the design (because who doesn’t love a play on words?).

LB-logo-proof-1

But of course, when your last name is Byrd, you’ve heard every joke in the book and are no longer in the mood for puns (lol!) Tunisia liked the simple style that also came in a 2nd color option.

THE COLOR PALETTE

When the project first began, we were initially going to go with a Periwinkle color scheme for her branding. Tunisia ultimately decided that she wanted to brand herself as more than “the cute cupcake lady” and more towards fine dinning.

The sophisticated gold and chic black certainly showed off her classic style.

BRAND COLLATERAL

Pulling from the elements included in her inspiration board, we decided to include stripes in the business card design and show off the charcoal aspect of the brand.

The project was completed on this note:

Gregoria took the time to see my vision and make it come to life. She takes the time to listen to her customers and make decisions in their best interest.

— Tunisia Byrd, LoveByrds Catering

It was such a pleasure to support a hardworking mom and entrepreneur. We hope you enjoyed learning more about the “behind the scenes” of this project.

If you’re looking to make your brand vision a reality, get in touch with us and book a complimentary consultation!

More Posts

Leave a Reply

Your email address will not be published.

GFelix_profile_circle

Hello, my name is Gregoria.
Myself and the BelaMarca team love to share marketing tips that make life easier for Real Estate professionals!

Tools-&-Resources-mockup _square

Download the free 4-page Tools & Resources PDF checklist for busy Real Estate professionals!

    We are committed to protecting your privacy

    Recent Posts